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Are Home Owners Overpaying for Solar?

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A recent analysis of nearly 17,000 projects reported to the California Solar Initiative has revealed a 40% average difference in the prices that solar contractors charge customers. It is a buyer beware market, with some solar contractors charging nearly double the price of others.

From July through December of 2013, the average residential and small commercial system cost $30,948 and had 6,600 watts of DC rated power. By dividing these two numbers, the average solar cost per watt was $4.70. The publicly available CSI data set reveals that companies like FreeCleanSolar.com offer the lowest cost solar panel systems with rates at $3.00 per watt, while the largest solar companies like SolarCity and Sunpower charge above average rates of $4.94 and $5.17 respectively. That translates to a price difference between the smallest and largest companies of more than $12,000.

Highlighting the extreme disparity, some companies like Vivint and American Solar Direct charge $18,000 more than the lower-priced companies. These prices are for full-service projects with similar components and include PV system design, permits, parts, installation labor and warranty. Even lower prices are possible with do-it-yourself (DIY) or self-installed PV solar kit projects.

The following table ranks the cost per watt and shows the average price difference and lowest cost price difference for some of the largest solar companies operating today.

Company Average Cost
per Watt
Average Price
Difference
Price Difference
to Lowest Cost
Industry $4.80 0 $11,148
FreeCleanSolar $3.00 -$11,148 0
Solar Universe $4.06 -$4,138 $7,011
Petersen Dean $4.06 -$4,122 $7,026
REC Solar $4.08 -$4,051 $7,097
Real Goods $4.13 -$3,674 $7,474
Solarmax $4.46 -$1,489 $9,659
Horizon $4.47 -$1,474 $9,674
Helio Power $4.60 -$588 $10,560
Verengo $4.65 -$254 $10,894
Sungevity $4.69 $20 $11,168
Smart Energy $4.74 $354 $11,503
Solar Service Center $4.77 $561 $11,709
Paramount $4.83 $954 $12,102
360 Solar $4.91 $1,458 $12,606
Solarcity $4.94 $1,631 $12,779
Sunpower $5.17 $3,145 $14,293
Killion Energy – GCI Solar $5.40 $4,688 $15,836
Vivint $5.82 $7,434 $18,582
American Solar Direct $5.89 $7,926 $19,074

 


Many home owners are not even aware of the price differences. The financing structure of popular solar lease and power purchase agreement (PPA) contracts hides the true cost of projects. The customer is promised a “No Money Upfront” sales pitch, yet they end up paying considerably more while being locked into a long-term monthly contract.

To avoid gouging, consumers should always shop around to compare solar prices and make sure you are not paying more than you have to.

Original Article on FreeCleanSolar


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